Hi there. I’m Kay, content strategist + video editor with 6 years of experience in founder-driven brands. Work that excites me has something to say. It’s bold, playful, and drives curiosity. It’s not just about conversions or impressions, but meaningful impact that actually sticks around.
Check out some of my work below!
kay@yakcreative.art
kay@yakcreative.art
OUI the People is a Caribbean founded fragrance brand out of Brooklyn. Here is a selection of recent high performing meta ads for some of their new scents.
It’s Good is a commodity and platform setting the standard for good taste in food and hospitality, founded by John Legend & Mike Rosenthal. Partnering with the Dodgers, Yankee Stadium, Flamingo Estate, and award-winning dp Brian Henderson, the videos below drove millions of impressions across socials.
Below are a few paid ads I’ve edited for Moon Juice focused on authentic UGC & brand education.
Here are a couple videos from Chillhouse’s polish line launch, Forever Wear. Chillhouse is a NYC spa & nail brand built on organic social community and was recently acquired by Kiss Beauty Group.